Pure

PURE Digital is the UK consumer electronics company that started the DAB digital radio revolution and now dominates that market worldwide. It has consistently delivered products with an acclaimed mix of high performance and ease of use. PURE's innovative and award-winning products use technologies developed by its UK-based parent company Imagination Technologies.

 

PURE produce a complete range of digital radios, from personal to kitchen, hi-fi to in-car. Widely credited with kick-starting DAB in the UK, PURE's EVOKE-1 is the best selling digital radio in the world with an iconic and much imitated design. PURE is proud of its many firsts: the first digital radio with voice feedback, SONUS-1XT; the first digital radio to pause, rewind and record live radio, the Bug; and in July 2007, Siesta, the first of many EcoPlus™ products, all of which feature low power consumption, recycled packaging, and the use of components selected to minimize environmental impact.